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Case study ยท Content site with tools

ondeckdj.net

A playbook for game-day sound at youth baseball and softball fields: long-form walk-up song lists, an interactive song finder with audio previews, and a ballpark speaker guide, all wrapped in a retro scoreboard look.

The job

Every spring, coaches and parents ask the same questions: which walk-up songs are clean enough for a league that bleeps the wrong words, which ones work for eight-year-olds versus fourteen-year-olds, and what speaker will actually be heard over a crowd. The answers were scattered across forums and group chats. ondeckdj.net collects them in one place.

The site had to be useful on its own, whether or not the reader ever installs an app, and it had to work on a phone in a dugout with a weak signal.

What we built

Long-form song lists

Curated lists by sport, by style, and by age group, written for leagues that bleep the wrong words. Each list is a real page with a real URL, not a scrolling feed, so a parent can text a specific one to the team.

An interactive song finder

A one-tap tool that narrows the lists by sport, vibe, and age, with short audio previews so you can hear a clip before you commit. It runs in the browser with a small server-side function behind it, and it works on a phone in the dugout.

A gear guide with honest disclosure

Ballpark speaker picks and a game-day setup guide. Product links are affiliate links, and the site says so plainly on every page that uses them, with a dedicated disclosure page linked from the footer.

The look

A retro scoreboard palette and a condensed display face that fit the ballpark theme. It looks like something pinned to the wall of a concession stand, on purpose.

How it is built

Hand-written HTML pages sharing one stylesheet, hosted on Cloudflare Pages with no build step. Images are lazy-loaded WebP, sized for phones, because most visitors are reading at a field. A couple of Cloudflare Pages Functions handle the interactive pieces that genuinely need a server. Structured data on each page describes the publisher and the lists.

What carried over to client work

The pattern of turning a domain you already own into a set of useful, findable pages is one we recommend to almost every small business. Most of them answer the same questions by phone every week. Those answers make good pages. This site is the proof that it can be done without a content management system or a monthly platform bill.

More work

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